Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
Brand Executive
Jakarta Raya - Indofood Tower - Sudirman Plaza
Responsibilities:
- Controlling of Marketing's programs execution, forecasting for stocks, planning and production of several commercial campaign to various media placement ( TV, Radio, News Paper, Magz etc ), big events, and managing new product launch planning.
- Coordinate, support and ensure all Area Promotion team executes marketing activities that inline with brand strategy
- Monthly budget controlling for ATL&BTL programs
- Monitoring market trend for beverages
- Creating ideas of promotion programs for existing & new products
- Develop programs to meet needs of both consumers and retail customers.
- Analyze markets for business trends and market insights.
- Increase sales of major brands through new product development, packaging, merchandising, and advertising.
- Develop and implement brand strategies and marketing programs to meet business growth and profit objectives
Requirements:
- Male, max. 32 years old
- Candidate must possess at least a Bachelor's Degree or Master's Degree / Post Graduate Degree in Political Science, Business Studies/Administration/Management, Human Resource Management, Economics, Marketing, Finance/Accountancy/Banking, Commerce, Art/Design/Creative Multimedia, Mass Communications, Advertising/Media, Humanities/Liberal Arts, Linguistics/Languages, Others or equivalent.
- Required skill(s): microsoft office, photoshop.
- Preferred skill(s): art, active and multi tasking.
- Required language(s): English, Bahasa Indonesia
- At least 1 year(s) of working experience in the related field is required for this position (beverages company)
- Preferably Supervisor / Coordinators specializing in Marketing/Business Development or equivalent. Job role in Brand Management or Others.
- 1 Full-Time position(s) available.
- Ability to handle FMCG active brand (local & international brand)
- Planning, organizing, actuating & controlling brand / product; knowledge in creative design, branding
- colaboration capability with advertising agencies
- experience in marketing intellegence & field research
- presentation & delivering ideas capability
send to :
hrd@pepsi.co.id
